A Phoenix Rising in the sun

The origin of my story takes place in rainy Seattle. After 30 years of being cold, I packed up my bags and drove south chasing the sun. Landing in sunny Phoenix, I disproved the theory that Seattle people melt in the sun. But I found it did take a full year to dry out.
Culminating my experiences from the wild wild west days of startups in Seattle, along with my years at corporate, I am sharing my knowledge and best practices with you. Let me take the burden of understanding words like CPA, ROI, CPM, and ROAS so you can continue to focus on taking care of your customers.